11. Greater focus on society and sustainability

Attention to the social impact of organisations is increasing and governments are increasingly placing social responsibilities on the private sector. Organisations take good care of their people in addition to good business management, and they are increasingly pursuing a social ambition. Healthcare organisations are also taking advantage of this trend. 

• Organisations are increasingly aware of their social role. The added value is not only about profit, but also about the social contribution it can result in.
• This is done while maintaining a healthy financial basis.
• Organizations with a clear goal and with good care for employees have a head start: employees feel better and are more productive.