Big Data

With ‘big data’ you get solutions for problems you didn’t know you had. Smart software is able to recognize patterns and correlations in a large pile of unstructured data. By collecting, combining and analysing data, new, improving and cost-saving insights can be found. This phenomenon is often called ‘big data’. Important factors here are the size and speed with which information is generated and the diversity it can consist of. More data than ever is produced and stored by companies and consumers. Think, for example, of the enormous amount of data you enter with your smartphone: calendar appointments, Word documents, financial transactions, music and video files.

The possibilities seem endless, but dilemmas are just as much there, because how do we make sure that we can use this data in the right way? How valuable would it be, for example, to be able to predict when Mrs Jansen will fall, so that we can take measures in time to prevent this from happening.