More than 2 billion people are connected to the Internet at all time. They are well-informed, connected and constantly “on the move”. These people are active through multiple channels. They read their physical mail, log in to their emails, check their text messages, ‘like’ posts on social media and blogs, share videos and visit websites, wikis and web portals.

Multichannel communication is all about using the technology available to ensure that your target group receives information or gains the ability to respond to information through multiple channels. Customers expect to receive personalized and relevant communication that attracts their attention, despite their busy schedule. They are more likely to respond to your message if it is delivered through their favourite media source. In concrete terms, this denotes the right message, at the right time and through the right channel.

In order to support companies in their multichannel communication, several well-developed platforms are available. However, when it comes to communication in the medical sector, things are slightly different than the usual communication styles.