01. Society in motion

Western society is becoming greener, ageing, urbanised and more multicultural. In combination with population growth and rising life expectancy, this results in an increasing and changing demand for health care.

• The number and proportion of elderly individuals is increasing.
• People get better more often and less and less deseases are fatal.
• An increase in the number of older people leads to an increase in the demand for care.
• Different cultures have different demands on healthcare.
• Urbanisation makes it more difficult to maintain amenities in less populated areas.