Investing and harvesting balance sheet

With start-ups and scale-ups it is customary to only invest in the first few years. The capital to grow is often borrowed or investors are attracted. In some cases the company is successfully sold, many companies do not survive, but there is also a part that at some point can start selling the developed services and products.

One sector where this plays a role, for example, is data companies. A lot has been invested in recent years, but now it is time for a better balance between the investments and the income. A study into the best business model is very valuable, but does not yield anything financially in the first instance. Customers and employees don’t notice much of this (0).

Subscription model

Nowadays, people often choose to provide digital services via a subscription. This ensures a continuous flow of income and leaves room for further development. Although this model seems a favourable model for data companies and software developers, it is less and less appreciated by a large group of customers (-3). They are afraid of being stuck to something for a long time, while they are not sure if they will use the service a lot. In addition, traditional collaboration partners are often sidelined if the service is delivered directly to the end customer. Of course this is bad for the network (-3).