Ecological detergents contain less harmful substances that pollute the environment than normal detergents. What’s more, the products are often better for your clothes and for your skin, which are only advantages when it comes to sustainability (3). Entering this is not that difficult. It is just about shopping differently. Eventhough it is often a bit more expensive, the effects on employees and customers are positive, but not so great (1), because washing is not so visible or ‘sexy’.